Prima’s rise shows how tech driven platforms are reshaping supply chains in LatAm, just like Zetwerk did in India. The mix of nearshoring trends and digital transformation feels like a perfect storm for disruption. Curious to see how Prima tackles inefficiencies in such a fragmented market. Are they planning to expand beyond Mexico anytime soon?
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![[99%Tech]](https://substackcdn.com/image/fetch/w_36,h_36,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd228f418-9a3f-40c0-a162-b106f1626736_1024x1024.png)
Prima’s rise shows how tech driven platforms are reshaping supply chains in LatAm, just like Zetwerk did in India. The mix of nearshoring trends and digital transformation feels like a perfect storm for disruption. Curious to see how Prima tackles inefficiencies in such a fragmented market. Are they planning to expand beyond Mexico anytime soon?